Nine West
Nine West has had a rough few years; they are also falling into the decline due to lack of shopping mall customers, as well as the fact that they did not conform to the change in shoe preferences. When customers moved away from “stylish” shoes like sandals and ballet flats and focused more on athletic shoes, Nine West did not change their products to fit customers’ needs. As a result, the company will start to focus more on selling their jewelry rather than their shoes, but I wouldn’t be surprised if the company closes its doors soon.
Nine West
Applebee’s
It’s no secret that millenials don’t love chain restaurants like their parents and grandparents do. Millenials are more conscious of where their food comes from and what they’re putting into their bodies, and Applebee’s just can’t compete with local food stops. They hit their peak in the 80s and 90s by opening up more than 1,000 stores, including some internationally, but despite trying their best to overhaul their menu and change everything to appeal more to the younger generation, they seem to be slipping through the cracks. Between their extremely high-caloric, high=sodium meals and their lack of individuality in each location, millenials are just not here for it.
Applebee’s
