Office Depot
This retailer of office supplies experienced some difficult times in 2017 with its sales dropping 7 percent to $10.2 billion. Gerry Smith, its CEO, announced that the company would be shifting from doing only retail sales to also providing services. RetailDive reported that the new emphasis is increasing the top-line of the company. A business to business service that Office Depot provides is a subscription program called the “BizBox.” This sub-unit provides services more than products.
Vitamin Shoppe
Retailers of vitamins seem to share similar struggles in their sales just like GNC, and now, Vitamin Shoppe. Just like GNC, it has shifted into making their e-commerce business and has also started its own subscription service. RetailDive ascribes this struggle that Vitamin Shoppe and GNC are going through to the decreasing popularity of malls as well as the increasing number of supplement store competitors.