Pier 1 Imports
Pier 1 experienced a 9.2 percent drop in the net sales in the first quarter of 2018 which translates to $371.9 million year over year. Pier 1’s credit rating was also downgraded by S&P Global analysts. Oh no! What’s more? Trumps 10 percent tariff against Chinese goods is another card against them. Pier 1 once reported that over half of the goods they sell are made in China. Pier 1 needs a new solution to its problems.
Pier 1
Lands’ End
This retail company specializes in clothing, luggage, and home furnishings. However, customers don’t seem to appreciate this anymore. Lands’ End’s association with Sears is the original cause of its troubles. Sear’s went on another direction in 2013. One such brand was the youthful Canvas brand which aimed to attract consumers who were fashion-forward. Canvas wanted to feature clothes in “designer styles to relaxed looks.” However, the brand, despite being trendy did not get its target clientele onboard.
Lands’ End
