David’s Bridal
These days, more and more brides opt to have more casual attires and cheaper events for their weddings. That’s why those in the wedding industry such as David’s Bridal are experiencing drops in their sales. The wedding dress superstore sees some market and operational challenges: sales, margins and earnings dropping. In addition, David’s Bridal’s credit rating was downgraded by S&P Global in June 2018. .
Cole Haan
USA Today included Cole Haan on their list of 26 companies which are most at risk in 2018. The company even attempted to appeal to the rising trend of athletic shoes by changing its image and focusing more on sneakers instead of dress shoes. Cole Haan was owned by Nike, an athletic shoe brand. Then, it was bought by Apax Partners in 2013 and it abandoned Nike’s famous comfort technology. Cole Haan had included sneaker comfort into their dress shoes.