“The Fastest Express Service”
Do you see why the DHL is so relevant and clever? The commercial wrap was a play on the company tag line: “The Fastest Express Service.” We are sure that people kept doing a double take whenever they spot the van beside them at the stoplight.
Pulls No Punches
In the Netherlands, you probably need to have a thick skin if you want to join the weight watchers. The wrap was used by an advertising agency called Lowe. The company did not hold back when they worked on this. We are so glad that someone took a photo so that we can all enjoy it.