Wheaties
Do you remember “Eat your Wheaties”? Even if you do, it seems like the General Mills breakfast choice will become a thing of the past in no time. Younger consumers seem to prefer breakfasts on the go over the breakfast of champions. Millennials are far too busy to enjoy their breakfast at the dining table, which explains the popularity of smoothies, egg sandwiches, and breakfast burritos.
Wheaties
Tiffany
The 200-year-old brand has long dominated the world of jewelry, but it has been suffering a sales slump for quite some time now. Millennials seem to no longer be interested in the signature bracelets, rings, and accessories offered by the company. It does not help that social norms are changing across the country. Lots of couples actively avoid spending on fancy engagement rings, if they get married at all! Tiffany & Co. hired Reed Krakoff, a designer who has made a name for himself by working for Coach, to take over the chief artistic director position. They hope to attract younger consumers, but this has not stopped the stocks from declining by 20%.
Tiffany
