Campbell’s Soup
It would seem like Campbell’s Soup is more likely to show up on a graphic T-shirt than on a dinner table lately! Consumers aged 18 to 34 no longer seem to be interested in this brand that used to dominate kitchens across the United States. The preservatives and processed ingredients do not appeal to this health-conscious generation, which explains why sales have plateaued since 2012. The company is now trying to focus on portable snacks, organic soups, and broths. However, its sales have yet to improve.
Campbell’s Soup
Budweiser
Who would have thought that the time would come when Budweiser has been overthrown for the title “King of Beers”? In early 2018, it fell to the fourth spot in terms of domestic beer sales in the country. Customers now demand new and exciting alcoholic drinks, which the industry has provided for them. Craft beer production is now in full bloom to meet such demands. Budweiser’s competitors include unique flavor blends, hard seltzers, and low-carb low-sugar alcoholic beverages.
Budweiser
