Jell-O
We cannot deny just how iconic Jell-O might be, but it has become one of those brands you are nearly surprised to still see in the grocery shelves. Who would have thought they still make this dessert? You might associate it with the holidays, cafeteria, and your childhood. According to analyst Erin Lash of Morningstar, Jell-O has failed to respond to the current food trends revolving around health and convenience. Kraft Heinz, the owner of the brand, is doing his best to win over this generation. One of its efforts is the Jell-O Play, a toy slime that you can eat!
Gap
In the past, there used to be an entertaining jingle that told consumers to “Fall into The Gap”. Lately, shoppers seem to be more interested in falling out with this clothing retailer. This brand has become so troubled that Gap Inc. – its parent company that also owns Old Navy, Athleta, and the Banana Republic – is now considering closing numerous stores. GlobalData Retail managing director Neil Saunders explained that Gap’s clothes are thought to be “samey and boring”, while its image is considered “lackluster”.