They Need Charisma
To meet customer expectations, studios require a large number of stars. Shark-like talent scouts combed the area’s theaters, restaurants, and even the streets for new faces. The majority of celebrities were pounced on for their sex appeal, such as Lana Turner, who was dubbed “Sweater Girl” because of her form-fitting dresses.
Grooming The Celebrities
New concepts were brought in for a screen test, and if they looked so good on film, the studios would handle the rest. Actors were pressured to go to charm schools, follow strict exercise as well as health regimens, and even have plastic surgery.