Starting A Trend
A particular design of Ray-Ban sunglasses became associated with Tom Cruise’s role in the movie “Risky Business”. The fact that Cruise’s character was so strongly identified with this iconic accessory made the product placement a huge hit for the sunglasses company. In reality, sales of the same style of Ray-Ban sunglasses Tom Cruise wore surged by 40% when “Risky Business” was released in 1983. Tom Cruise is to blame for the fact that Ray-Ban Wayfarers are still in style today and have endured in the fashion world.
Starting A Trend
Proving Her Wrong
Due to her personal prejudice against Tom Cruise, novelist Anne Rice publicly attacked the choice when he was chosen to play the vampire Lestat in the film rendition of “Interview with the Vampire.” After watching the movie, Rice had a change of heart and was impressed with Cruise’s performance. She was so certain of his portrayal, in fact, that she bought a two-page ad in “Daily Variety” to offer Cruise an apology. This story serves as an example of how an actor’s ability to bring a character to life can frequently disprove detractors and doubters.
Proving Her Wrong
