Intriguing Colors
The cans definitely “jumped out.” Coca-Cola in red was still available, and you could opt to get it. However, don’t you think the other colors available are interesting as well? Wouldn’t you reach for one of those cans if you saw them in a store? Just to see what it’s like. Anyway, you probably have no idea, but the team in charge of overseeing the almost sacrilegious process of changing Coke’s packaging hit a major snag.
Intriguing Colors
Logistical Nightmare
Gary Burke, the head of the packaging graphics department, described the particular logistical nightmare they faced. “The biggest challenge was to get the variation in the market, so one shop didn’t get all green cans and another shop got all orange cans. We wanted to try and mix them up,” he said. While it is true that having all five colors in one store is preferable, we believe that the fact that Coke isn’t in its usual color can pique our interest in the drink and prompt us to purchase it. But that’s just the two of us.
Logistical Nightmare
