Different Colored Cans
At the very least, the bright yellow would not clash with the cans released by Coca-South Cola’s Pacific branch in 2014. Coke cans in five different colors were available on the other side of the world for a short time: green, blue, purple, orange, and pink. As you can see, the yellow doesn’t stand out as much when compared to the other five colors. However, this raises the question of why the specific colors were chosen.
Different Colored Cans
Vibrancy
Brand manager Angeline Lee said this about the campaign: “From a design perspective, we were really careful about retaining that vibrancy of Coke.” She added, “[The cans] really need to jump out on the shelf, so the boldness of the color was really important for us.” The drinks behemoth apparently wanted to attract the attention of people in the South Pacific. Coca-Cola appears to have accomplished this. The five colors are not the traditional red and white.
Vibrancy
