Not One Shade Of Red
The red we see on Coca-Cola products is actually a blend of three different shades. Officially, the final result has not been recorded in design guides. If you want to paint your room “Coke red,” you’ll have to think outside the box. But, perhaps, this is why the color isn’t in design books—so that no one can copy it and use it to paint their room.
A Color That Pops
It’s easy to see why the yellow caps are so prominent. They are in opposition to a color scheme that has been popular for over a century. The sunny shade really pops with the scarlet label. The caps, on the other hand, are unlikely to be as prominent in the South Pacific. This was especially true in 2014 when Coca-Cola appeared to feel the need to shake things up.